Healthcare marketing · Social media strategy
Pine Integrated Health Centre
Social media strategy, content calendars, captions, Canva graphics and short-form video for a multidisciplinary health clinic in Edmonton.
Selected work
Ideas, developed and delivered.
Case studies and published work across three areas. Each project is documented honestly, with what I did, what I made and where to see it.
Content & storytelling
Journalism, long-form articles, features and social copy built on research and interviews.
Marketing & brand communications
Social media strategy, brand voice, visual content and campaigns for health and community organizations.
Project & administrative coordination
Content calendars, campaign coordination, scheduling and the operations that keep teams on track.
Nonprofit communications · Long-form writing
Rural Development Network
Two published articles on community responses to homelessness, built on research and interviews and optimized for search.
Journalism
St. Albert Gazette
Local news, sports, arts and community stories written as a reporting intern, from a kendo champion bound for the world stage to Taste of Africa's fifth year.
Mental health · Campaign content
Mindbuffs
Social captions and posts, coordination and scheduling for The Invisible Game: Mental Health in Sports and Eating Disorder Awareness.
Brand development · Coordination
Seen Psychology
Building the brand of a new psychology practice from the ground up: brand voice, visual direction, templates and content calendars.
View case study: Seen Psychology
In progress
Brand strategy
Rurubelle
Brand strategy work for an online store. Details will be shared once the project is complete.
View case study: Rurubelle
In progress
Features · Opinion · Marketing analysis
Earlier writing & analysis
Profiles, an as-told-to story, opinion pieces and a social media analysis from my original portfolio.
Let's connect
I'm always open to new opportunities, collaborations and thoughtful conversations.
Email is the best way to reach me. I'm based in the Edmonton area of Alberta, Canada.