Mindbuffs
Mental health awareness campaigns
Written social content, campaign coordination and scheduling for two mental health awareness campaigns at a sport and performance psychology practice.
Overview
Mindbuffs is a sport and performance psychology practice. During my time there I contributed to two mental health awareness campaigns, The Invisible Game: Mental Health in Sports and Eating Disorder Awareness, alongside a broader administrative and engagement role.
Featured campaigns
01 · The Invisible Game: Mental Health in Sports
Written social media content about mental health in a sports context, aimed at athletes, coaches and sports communities.
- Created social media captions and written posts for campaign communications.
- Contributed to campaign coordination.
- Supported social media planning and content scheduling.
02 · Eating Disorder Awareness
Written social content supporting awareness of eating disorders.
- Created social media captions and written posts.
- Contributed to campaign coordination.
- Supported social media planning and content scheduling.
Beyond the campaigns
- Coordinated marketing projects with the practice's sport psychologists to develop targeted content.
- Supported marketing for mental health events, including sponsorship outreach and event logistics.
- Represented the practice at external events.
- Managed executive scheduling and administrative operations across multiple stakeholders.
- Used Microsoft 365 and SharePoint for documentation, version control and team collaboration.
Skills demonstrated
- Social media copywriting
- Written content development
- Campaign coordination
- Planning & scheduling
- Mental health communications
- Event support
- Administrative coordination
Reflection
Making meaningful topics accessible through thoughtful, audience-oriented communication.
These projects reflect my experience combining written communication with campaign coordination in a psychology-focused organization, and they shaped my continuing interest in mental health communications.
Evidence and limitations
About this case study: The original campaign posts are no longer available following organizational changes, so it's based on my recollection of my responsibilities. I couldn't verify historical campaign materials or performance metrics. No reconstructed or mock-up campaign visuals are shown.
Let's connect
I'm always open to new opportunities, collaborations and thoughtful conversations.
Email is the best way to reach me. I'm based in the Edmonton area of Alberta, Canada.