About
Creative thinking, organized execution.
I'm a communications and marketing professional who loves a good story, and the planning it takes to share one well.
Hello, I'm Minah
I'm a communications and marketing professional based in the Edmonton area. My work sits where storytelling, strategy and organization meet. I like understanding an idea well enough to explain it clearly, shaping it for the people it's meant for, and then doing the coordinating that gets it out into the world.
I studied Communication at MacEwan University, graduating with a Bachelor of Arts in 2024. Along the way I reported local news as an intern at the St. Albert Gazette, wrote long-form articles on homelessness for Rural Development Network, and wrote research-based, SEO-informed creative content for Culture Shock Canada.
Since then, much of my work has been in health and mental health. At Mindbuffs, a sport and performance psychology practice, I supported mental health awareness campaigns alongside the practice's administration. At Pine Integrated Health Centre, I handled social media from strategy to publishing, working closely with practitioners. Today I'm helping build the brand of a new psychology practice, Seen Psychology, from the ground up.
Having called both Botswana and Canada home, I pay close attention to perspective: who a message is for, what they already know, and what will help it land. That curiosity shapes everything I make, from a short news brief to a month of social posts.
Experience
Hats I've worn
Content creator, journalist, communications specialist, marketing and brand strategist, project coordinator: different titles, one thread of thoughtful communication.
- Communications specialist Rural Development Network, Pine Integrated Health Centre
- Journalist St. Albert Gazette
- Content creator Culture Shock Canada, Pine Integrated Health Centre
- Project coordinator Mindbuffs, Seen Psychology
- Marketing strategist Pine Integrated Health Centre
- Brand strategist Seen Psychology, Rurubelle
Seen Psychology
Administrative & Brand Project Coordinator · Oct 2025 – presentBrand identity, social media and clinic administration for a new psychology practice. Project in progress.
Pine Integrated Health Centre
Marketing and Communications Specialist · Oct 2025 – Mar 2026Social media strategy, content creation, publishing and marketing coordination. Case study.
Mindbuffs
Administrative and Engagement Specialist · Sep 2024 – Jul 2025Mental health campaign content, coordination and administrative support. Case study.
Culture Shock Canada
Creative Writer (remote) · May 2024 – Jan 2025Researched and wrote SEO-informed, story-driven content, working with a remote editorial team.
St. Albert Gazette
Reporting Intern · Jan – Apr 2024Local news, sports, arts and community reporting. Case study.
Rural Development Network
Communications and Marketing Intern · Sep – Dec 2023Researched, wrote and promoted long-form articles on homelessness. Case study.
MacEwan University
Bachelor of Arts, Communication · 2024Edmonton, Alberta.
Skills
What I work with
Skills drawn from the roles above. The case studies show where each one came into play.
Writing & storytelling
- Research and interviewing
- News and feature writing
- Long-form and SEO writing
- Editing, proofreading and fact-checking
- Social media copywriting
Marketing & brand
- Social media strategy and content calendars
- Brand voice and visual direction
- Canva graphics and short-form video
- Content scheduling and publishing
- Internal communications and newsletters
Coordination & operations
- Campaign coordination
- Practitioner and stakeholder collaboration
- Scheduling and calendar management
- Administrative operations
- Media contact lists and advisories
Tools
- Canva, Adobe Creative Cloud
- Buffer, ChatGPT, Grammarly
- Google Docs, Trello, Notion
- Microsoft 365, SharePoint
Let's connect
I'm always open to new opportunities, collaborations and thoughtful conversations.
Email is the best way to reach me. I'm based in the Edmonton area of Alberta, Canada.