Seen Psychology
Building a new practice's brand from the ground up
Brand identity, social media and clinic coordination for a psychology practice preparing to launch. This project is in progress.
Overview
Seen Psychology is a new psychology practice. I'm working with the clinic owner to establish its brand identity from the ground up, and supporting the day-to-day operations of the clinic.
In progress: This project is ongoing. Brand work and samples will be added here once they're finalized and approved for sharing.
My role so far
Brand development
- Defining brand voice, visual direction and social media personas with the clinic owner.
- Developing post templates, content calendars and brand assets.
Social media
- Creating and managing content for Instagram and Facebook using Canva, Adobe Creative Cloud and Buffer.
Clinic coordination
- Managing administrative operations including client intake, appointment scheduling, records management, billing support and practitioner coordination.
- Acting as a point of contact for client inquiries by phone, email and the website.
Skills in use
- Brand strategy
- Brand voice
- Visual direction
- Content planning
- Social media
- Administrative coordination
- Client communication
Evidence and limitations
About this case study: It's based on my current role description. No outcomes are claimed, and client information is confidential and never shared.
Let's connect
I'm always open to new opportunities, collaborations and thoughtful conversations.
Email is the best way to reach me. I'm based in the Edmonton area of Alberta, Canada.